Professor Spiros Gounaris
Marketing
Personal statement
Personal statement
I am driven to produce learning experiences and research output聽that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability.聽
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Prize And Awards
- Recipient
- 2015
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Publications
- , Almoraish Ahmed
- European Management Journal (2026)
- , Almoraish Ahmed
- Journal of Business Ethics (2026)
- Chatzipanagiotou Kalliopi, Christodoulides George, , Dalakoura Afroditi, Boukis Achilleas
- British Journal of Management Vol 37 (2026)
- Kyriakopoulos Nikolaos, Argouslidis Paraskevas, Skarmeas Dionysis,
- European Journal of Marketing Vol 60, pp. 229鈥�255 (2026)
- , Almoraish Ahmed
- 55th Annual Conference of the European Marketing Academy (2026)
- , Chatzipanagiotou Kalliopi, Karantinou Kalypso, Koritos Christos
- Tourism Management Vol 107 (2025)
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Teaching
Strategic Marketing in an International Context
Customer Management
B2B and Key Account Management
Services Marketing
Fuzzy Set Qualitative Comparative Analysis
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Research Interests
Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B
Professional Activities
- Member
- 2016
- Chair
- 9/2013
- Visiting researcher
- 11/3/2014
- Editorial board member
- 2009
- Editorial board member
- 2007
- Participant
- 28/9/2023
Projects
- Gounaris, Spiros (Principal Investigator)
- 24-Jan-2023 - 23-Jan-2026
- McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
- Consultancy Project with colleague - Professor Spiros Gounaris
- 15-Jan-2018 - 15-Jan-2019
- Gounaris, Spiros (Principal Investigator) Das, Ranjit (Co-investigator)
- 15-Jan-2018 - 27-Jan-2018
- Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator)
- Funding application to ESRC
- 01-Jan-2016 - 31-Jan-2019
- Karampela, Maria (Principal Investigator) Gounaris, Spiros (Academic) Waehning, Nadine (Academic)
- 04-Jan-2016 - 04-Jan-2016
- Gounaris, Spiros (Academic)
- Supervision of one Marketing Works team. The team was awarded the first prize for submitted Marketing Plan
- 11-Jan-2013 - 20-Jan-2013